The Phoenix Experience

The Phoenix Experience video was a challenge: how do you create a video that has universal appeal

The main problem here was that this video needed to appeal to a 12-year-old right up to someone in their 50s. Our solution was to create something that has a very human element at the heart of the video, without being patronising or belittling. We created a visually striking animation, full of characters and brimming with an optimistic look.

Client: Phoenix Experience
Type: 2D Animation/Explainer Video

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