The Phoenix Experience
The Phoenix Experience video was a challenge: how do you create a video that has universal appeal
The main problem here was that this video needed to appeal to a 12-year-old right up to someone in their 50s. Our solution was to create something that has a very human element at the heart of the video, without being patronising or belittling. We created a visually striking animation, full of characters and brimming with an optimistic look.
Client: Phoenix Experience
Type: 2D Animation/Explainer Video